NEWS

Dexter Studio finds more applications for its VFX technology… Sales continue to grow

By 2017.02.06 May 14th, 2020 No Comments

Thanks to breakthroughs in its visual special effects (VFX) technology, Dexter Studio (hereinafter referred to as “Dexter) is finding new areas, such as TV serials and advertisements, in addition to films where VFX technology can play a critical role.
On November 11, an official from Dexter said, “We’ve been accumulating significant amounts of digital assets internally, which has given us an opportunity to explore new markets for us such as TV serials and advertisements. In terms of TV serials, we worked on ‘Hyde Jekyll, Me,’ ‘Me,’ ‘Splendid Politics,’ and ‘Mirror of the Witch.’ More recently, we produced an advertisement for Kyung Dong Navien, which is an indicator that VFX technology can be used in a wider variety of applications.”
In most cases, producing VFX for a feature film is a long-term project that lasts between six months to two years. TV serials, however, take one to two months, and advertisements take between a fortnight and a single month. The shorter production window limits the time engineers and designers can spend on producing the required VFX elements. Dexter, however, can produce high-quality results in short amounts of time thanks to the sheer amount of digital assets available at the company.
Recently, Dexter is developing computer graphics technology that can reproduce realistic animal hair, human faces, and large oceans using in-house software. For some technology, Dexter has used its VFX software to produce thousands of shots in more than 15 films that have already been produced or those that are currently being produced.
An official from Dexter emphasized that “Dexter is the only company in the country that develops and uses VFX technology when producing films.
We already have an arsenal full of various animal assets such as gorillas, lions, cats, wolves, and eagles in digital, and we can produce other assets as well. Unlike other companies, we use software solutions developed by our in-house developers to build our capacity in creating various digital assets. That’s why we’ve been able to store those assets in our databases.”
Dexter is also working to maximize VFX production efficiency using its proprietary software. Early on, it took more than 100 designers five months to create a single asset (gorilla). Today, it takes just over ten designers ten days or so to produce an animal asset.
Another official from Dexter Studio, “The cost of labor accounts for more than 50% of the total production cost. We develop our own software in order to retain excellent video quality, while minimizing the human resources we need to invest in production work.”
Meanwhile, as of 2014, the VFX market stands at approximately KRW 4 trillion in the United States, KRW 300 billion in China, and KRW 48 billion in Korea.
The film industry is expected to grow between 5 and 10% annually from its current size of roughly KRW 40 trillion. The VFX market accounts for 30% of the film industry.

Thanks to breakthroughs in its visual special effects (VFX) technology, Dexter Studio (hereinafter referred to as “Dexter) is finding new areas, such as TV serials and advertisements, in addition to films where VFX technology can play a critical role.
On November 11, an official from Dexter said, “We’ve been accumulating significant amounts of digital assets internally, which has given us an opportunity to explore new markets for us such as TV serials and advertisements. In terms of TV serials, we worked on ‘Hyde Jekyll, Me,’ ‘Me,’ ‘Splendid Politics,’ and ‘Mirror of the Witch.’ More recently, we produced an advertisement for Kyung Dong Navien, which is an indicator that VFX technology can be used in a wider variety of applications.”
In most cases, producing VFX for a feature film is a long-term project that lasts between six months to two years. TV serials, however, take one to two months, and advertisements take between a fortnight and a single month. The shorter production window limits the time engineers and designers can spend on producing the required VFX elements. Dexter, however, can produce high-quality results in short amounts of time thanks to the sheer amount of digital assets available at the company.
Recently, Dexter is developing computer graphics technology that can reproduce realistic animal hair, human faces, and large oceans using in-house software. For some technology, Dexter has used its VFX software to produce thousands of shots in more than 15 films that have already been produced or those that are currently being produced.
An official from Dexter emphasized that “Dexter is the only company in the country that develops and uses VFX technology when producing films.
We already have an arsenal full of various animal assets such as gorillas, lions, cats, wolves, and eagles in digital, and we can produce other assets as well. Unlike other companies, we use software solutions developed by our in-house developers to build our capacity in creating various digital assets. That’s why we’ve been able to store those assets in our databases.”
Dexter is also working to maximize VFX production efficiency using its proprietary software. Early on, it took more than 100 designers five months to create a single asset (gorilla). Today, it takes just over ten designers ten days or so to produce an animal asset.
Another official from Dexter Studio, “The cost of labor accounts for more than 50% of the total production cost. We develop our own software in order to retain excellent video quality, while minimizing the human resources we need to invest in production work.”
Meanwhile, as of 2014, the VFX market stands at approximately KRW 4 trillion in the United States, KRW 300 billion in China, and KRW 48 billion in Korea.
The film industry is expected to grow between 5 and 10% annually from its current size of roughly KRW 40 trillion. The VFX market accounts for 30% of the film industry.

Asia Business Daily : http://view.asiae.co.kr/news/view.htm?idxno=2016110909100393251

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